What are you most excited about teaching?
I'm pretty pumped to bring focus to the marketing side of Starter School. Everyone has a story to tell, but not everyone is capable of telling it well. And most entrepreneurs don't pay enough attention to this side of things until it's a bit too late. If I can teach our students to tell a great story about their brand, and to think about branding on the whole from a narrative perspective, we'll all be happy campers.
What expectations will you have of your students?
Ideally the students we work with will be in it to win it. They'll know that we're here to help them -- not the other way around. Every student learns differently but bringing serious energy to the classroom is a must across the board. As is knowing how to use a computer.
What have you been working on lately?
We're hoping to have our first global conference at the end of 2014, so I'm hard at work putting all the logistics together right now. And t-shirts! We have t-shirts! I've run The Founding Moms for three years but until now, we never had t-shirts. Sometimes it's the little things that can make a big difference…