Jeff Horsch

"Starter School offers small class settings where students can get direct feedback from teachers, coaches and other students. There's little time lag in learning and getting questions answered by the top people in the industry."

  • What Problem He's Solving: Rebuilding his dad's e-commerce photography site.
  • Things he can't live without: Music and laughter
  • Next bucket list item: Grow to 500 visitors a day
  • Jeff in three words: Aware, evolving, focused

Why are you at Starter School?

To learn the skills to redesign Horsch Gallery. Tutorials and videos won't cut it. I want a practical experience, not theoretical.

What's one thing that you have been surprised by at Starter School?

The teachers have been exceptional at breaking down the content for students to grasp at a fast pace.

Is there one experience that stands out for you at Starter School?

Putting together the first rails app that duplicated our home page at

What was the first day of Starter School like?

Exciting! Starter School did a good job of revving up the students with the alumni panel. I was totally shocked about the back history of Neal and Mike.

How do you explain Starter School to your friends, family, and/or significant others?

I'm in a 9 month program where I learn web development, web design, and product development with the hopes to build my own profitable website. Plan B is to have the skills to join a startup.

What makes Starter School different than other classes/schools you've been to?

Starter School offers small class settings where students can get direct feedback from teachers, coaches and other students. There's little time lag in learning and getting questions answered by the top people in the industry.

What are you building right now?

I'm in the process of redesigning my father's Chicago photography website. I will be redesigning the site and adding valuable features to gain a bigger audience and drive more sales. I'm also planning to bring on other photographers to sell their work on the site.

Who or what inspires you and why?

Nature. Look hard enough and you'll have all the answers you need.

What's something you've done in your life that you're most proud of?

Kept in business online against large e-commerce stores.

What would you say to someone interested in joining Starter School?

Read the marketing letter again. If it speaks directly to you, don't second guess yourself with putting up the tuition. You won't regret it.



Tuition for Starter School is $12,000 per quarter, excluding housing, materials, and personal expenses. A refundable deposit of $3,000 will be required in order to confirm your acceptance. One week before the start of each quarter a payment of $12,000 must be made. For example, the Winter quarter begins on January 6, so a payment of $12,000 would be due no later than December 30.

Cost Breakdown
Fall quarter -$12,000
Winter quarter $12,000
Spring quarter $12,000
Total $24,000

Do you offer loans and scholarships?

Currenty we don't offer loans or financial aid. However, we are actively working with loan providers and the government to make Starter School more affordable. In the meantime, please reach out to us at so we can learn more about your situation.

How have other students financed their tuition?

Our students have creatively raised funds for Starter School in numberous ways. They've sourced online donations, secured company sponsorship, created friends and family loans, and even sold their cars. The students who have given up the most tend to get the most out of the program. They treat it like a serious, life-changing investment— which is exactly what it is.

A New Way to Pay For Starter School

We are excited to announce a partnership with Upstart, a platform that allows individuals to get financial investment to pursue their dream careers. This partnership allows current students and future Starter School students to raise funding for Starter School tuition.

Here are the requirements to qualify for Upstart:

  1. You must be a U.S. citizen, or permanent resident currently living in the US
  2. Be at least 18 years old;
  3. Have a valid e-mail account;
  4. Have a verifiable name, date of birth, and social security number
  5. Have graduated from a 4-year (bachelor's degree) accredited college in 1995 or later or be accepted by and soon to enroll in a 4-year accredited (bachelor's degree) college;
  6. Have an account at a U.S. financial institution with a routing transit number; and
  7. Meet our minimum credit requirements.